Transparency is at the heart of everything we do at Beautycounter. We want to provide definitive instructions for how to dispose of our products. Partnering with How2Recycle has allowed us to do this in a way that we feel is clear, concise, and dynamic.
The recycling industry is complicated and constantly evolving. It’s directly impacted by economics, infrastructure, foreign policy, technology, and other macro trends. We partnered with How2Recycle to better understand this landscape, as well as to help pass that knowledge on to consumers. We are excited that this represents significant progress relative to our previous labeling system, and we plan to use it to help push the beauty industry forward. With our commitment to transparency, we’re working with How2Recycle and other packaging industry experts to formulate, educate, and advocate for more sustainable packaging.