What is Beautycounter’s ingredient selection process?

Our five-step Ingredient Selection Process sets us apart from others in the beauty industry. The first step of the process is “Ban Intentionally.” At Beautycounter, we're committed to a health and safety standard that goes well beyond what is legally required in the United States. The Never List™ is made up of more than 1,500 questionable or harmful chemicals we never use as ingredients. This includes the 1,400-plus chemicals banned or restricted in personal care products by the European Union, plus additional chemicals where information screened by Beautycounter indicates a cause for concern. This “Never List” is robust, but we go even further. The second step is to conduct safety assessments on every single ingredient we consider for inclusion in our products and prohibit the use of ingredients that do not meet our higher health and safety standards.